ProgrammaticX Appoints Industry Veteran Yoav Gantz As New VP Growth
[May 12, 2026] - ProgrammaticX, a technology provider in the field of programmatic advertising focused on helping publishers scale, is appointing ad-tech industry veteran Yoav Gantz as their new VP Growth. The move comes as the company looks to meaningfully expand on publisher value delivered.
ProgrammaticX helps many of the ecosystem’s leading publishers future-proof their strategies in today’s quickly-evolving digital environment. Emphasizing a unique efficiency-first philosophy, the company leverages AI and the latest technologies to help publishers deploy automation, strong optimization and traffic-shaping to strengthen revenue and operations. ProgrammaticX prides itself on blending tech with a human touch, in building synergistic, trusted and well-aligned partnerships with their publishers, and helping them scale smarter in the new programmatic era.
Now recruiting Gantz, ProgrammaticX is poised to continue on their upward trajectory. Gantz is a highly experienced executive leader in the ad-tech field, bringing 18 years of building and leading companies and high-impact initiatives in the industry. Gantz is widely recognized for founding internal video solutions company Avantis Video in 2014, and scaling it to 100+ employees with a staggering $220M+ ARR and nearly 30% YoY growth, before being acquired in 2022 by BROW.SI Mobile.
Gantz had also previously founded web development agency Tapuah Internet Solutions in 2007, bootstrapping to profitability within the first year of operations, and delivering large-scale projects for hundreds of leading clients before also being acquired in 2011 by Cobalt Flow.
Most recently, Gantz has been working closely with tier-1 global publishers and some of the biggest companies in the industry through his company 7seven Pixels, embedding internally to own the video revenue chain end-to-end. The company helps partners transform video operations from tactical add-ons into strategic, high-yield assets, reliably driving a 20-35% uplift in revenue.
Gantz is a seasoned expert in video monetization, programmatic advertising and more, bringing his rich experience and specialized background to ProgrammaticX to spearhead their new business offerings and video solutions for publishers as the company continues to gain momentum.
“I couldn’t be more excited to join the ProgrammaticX team alongside Etai, and to help publishers elevate their video strategies. I believe in their mission of helping publishers scale the right way, with efficiency built into the foundation. I can’t wait to roll up my sleeves and get started.” - Yoav Gantz
“Yoav joining us at ProgrammaticX marks a significant milestone in our journey as a company, supporting our growth as trusted partners to publishers and taking our ability to deliver value to the next level. His vast experience and unparalleled skillset will help us reach and even surpass our projections moving forward - but more importantly, it’ll help us continue building with publishers at front and center as we keep growing. We’re beyond thrilled to welcome him aboard.” - Etai Eitany, CEO.
The future is bright for ProgrammaticX, as the company continues to recruit top talent, attract publisher interest and make meaningful strides.